To accommodate my growing list of clients several years back, I built a website template engine from scratch. I was primarily building sites for artists and actors in New York City and Los Angeles when I first began designing. My business name, “Starving Artist Web Design,” soon became a popular one in the theater and film communities for providing clear and stylish websites, specifically targeted for artists. This was in Flash’s hay day, and most of what I built used this powerful software and coding platform. Years went by, and I realized there was a huge need for artists to be able to enjoy a Flash website at a low monthly cost that they could update themselves. The Starving Artist Website Template was born.
Perhaps the most daunting task in the rolodex of requirements was the build-out of a from-scratch CMS/engine that was unique to what I designed on the front-end. I coded this CMS from the ground up using PHP, Actionscript and XML. I still am so pleased when customers tell me that it is one of the easiest and user-friendly platforms they have ever used.
These templates look fantastic on any device because they render in both a mobile and desktop version.
The most important goal was to make this easy, easy, easy. Even the severely tech-challenged remark that this system is simple and straight-forward.